Those fabled 80% of users that Steve Jobs mentioned at the product’s launch are now our target audience. Like the iPad itself, Twitterrific is now designed for the masses.
What we present in exchange is simply the most friendly, easy to use Twitter client available anywhere. There are no layout controls, body text compression, address book, themes and no tap shortcuts. Many of the extraneous features from the iPhone version were initially removed including *all* of the app’s settings. The result was Twitterrific for iPad which is now available on the App Store. Constrained by the 60 day launch deadline, we set about to create a fresh version of Twitterrific that would be dead simple, include all of Twitter’s core features and be a joy to use. The announcement of the iPad changed all that. A growing chorus of users told us the app was too hard to understand. Eventually this “leap before you look” approach increased the complexity of the user interface and made the app’s settings too confusing for even us to figure out. We said yes to too many of the latest features, 3rd party services and user requests.
Twitterrific manage lists how to#
Somewhere during Twitterrific’s evolution from the desktop to the iPhone, we forgot how to say no. Such was the case with Twitterrific for the iPhone. Companies can get so caught up in the desire to give users the best and brightest features they forget about the dangers of feature creep. The inability to say no can also extend to the realm of software development. You’ll usually do anything to please that person even if it goes against your better judgement. When you love someone it’s hard to say no to them.
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